Fully-embroidered. Decent detail for a 3" patch, noticibly in the extra stars and stitching in the galaxies. I prefer this version from the A-B Emblem souvenir version. 
This patch was collected in a set of other 3" patches, also dissimilar from "original" A-B Emblem issues. 
I am going to tag this collection with the "apollounk2" tag. 
However, it appears this may be a Cape Kennedy Medals version, based on the bag another similar patch was found in. Does that mean the rest of "apollounk1" is CKM? Time will tell.