In the quest for high performance, reliability, and quality control, incentive contracts constituted only one of a number of blandishments. Several techniques were employed by MSFC, including cash awards and special recognition for quality control, cost reduction, and other activities. At MSFC, the Saturn V Program Office cooperated with the Manned Flight Awareness Office in a program to inform and remind all workers in the Apollo-Saturn program about the importance of their work and the need for individual efforts. By means of awards and recognition programs, the Manned Flight Awareness concept became an effective incentive technique. The prime contractors also conducted special incentive programs, in collaboration with the project managers and RMO personnel. North American's program was known as PRIDE (Personal Responsibility in Daily Effort), and Douglas had its "V.I.P." campaign (Value in Performance). MSFC's Manned Flight Awareness personnel and the contractors also participated in a program to make sure that vendors and subcontractors shipped critical spare hardware in special containers and boxes. These boxes were marked with stickers and placards imprinted with reminders to handle with particular care, because the hardware was important to the astronauts whose lives depended on the integrity of the hardware.